TAF PUBLISHING

The objective of this research was to study a model of technology acceptance and trust that influences attitudes and affects the intention to use Samsung Pay. The samples selected for this research were 400 credit card users who used Samsung Pay. The self-administered questionnaire was used as the research instrument. Statistics used for data analysis were Pearson’s correlation coefficient and multiple regression analysis. The result showed that most of the respondents were female, aged between 28 and 5 years old, with a bachelor’s degree, average monthly income 30,001-50,000 baht as a private company employee, and had a single status. The level of technology acceptance, perceived usefulness was the most average. The second was the perceived ease of use. The acceptance level was 6.50 and 6.20 respectively. For the level of trust, benevolence was the most average, followed by orientation to resolve, credibility, and integrity. The trust level was 6.75, 6.57, 6.24, and 6.04 respectively. The results of the hypotheses testing showed that the acceptance of technology in terms of perceived usefulness and trust in terms of credibility, integrity, and benevolence have influences on attitudes to use Samsung Pay and attitudes affect the decision to use Samsung Pay at the significant level of 0.05.