Abstract
This research focuses on the analysis of finding factors that positively affect the long-term relationship of outsourcing. A model is being proposed that suggested that cooperation, control, and improvement can affect performance and then further affect outsourcing long-term relationships. Using a data set collected from 322 questionnaire surveys via e-mail and 200 questionnaire surveys sent to personal to test the proposed hypotheses from June 1 to June 30, 2019. As a result, 219 respondents were used for data analysis (41.95 percent). This study utilizes Partial Least Squares (PLS) to confirm the hypotheses–a variance-based Structural Equation Modeling (SEM) approach. The results showed that at 0.05 significance level, cooperation has a positive effect on the control. Moreover, cooperation and improvement have a positive effect on the performance, and performance has a positive effect on outsourcing long-term relationships. This study suggests that outsourcing suppliers in Thailand maintain or extend their outsourcing relationships with their current customers. |