TAF PUBLISHING

This paper explores the business strategies of car-sharing platforms between 2020 and 2021 during the COVID19 pandemic. The study conducted a systematic review and adopted a double-loop learning approach; it analyzes 217 online articles concerning Uber, Lyft, and Didi to demonstrate Safety, Scan, System, and Internal Support as Single-loop strategies, and the other Spread and External Support to composite the Double-loop strategies. The findings suggest that developing safe riding experiences, identifying and reducing threats through technology, realigning culture/structure through financial/community support, and expanding delivery services are necessary strategies to combat the pandemic. These new normal would provide managerial and policy implications on how businesses in the sharing economy sector adapt to the radical and dynamic environments.