TAF PUBLISHING

Health behavior is the totality of the types of behavior connected to health that are manifested in behavior created from health needs and health motives as an element of a healthy lifestyle. Staying in good health is influenced by a lot of factors. Regular physical exercise, a clean environment, reduced overwork, and a balanced diet have a prominent role. In the last twenty years, the authors have conducted many representative surveys to examine the Hungarian population's health behavior, nutrition habits, and sustainable lifestyle. According to research results, the consumers’ interpretation of health goes beyond the classical organic-medical view: the several-dimension interpretation of health is becoming widespread. People are more or less aware of what they should do to stay healthy, but they do not act accordingly. That indicates that there is a significant difference between the importance of health-protective activities and their frequency in most cases. Some 48% of the respondents do not plan to change their present eating habits, which means that a significant population ratio has introverted and extremely passive behavior. As new technology and basic nutritional principle, personalized nutrition may create a good possibility to improve people’s objective state of health, help change their way of life, and preserve lifelong health. But Hungarian consumers distrust and are uncertain about new technology despite its obvious benefits. To sum up, people must be supported to switch to a healthier lifestyle considering external conditions and needs.