TAF PUBLISHING

The objectives of this research were (a) to develop Project-Based Learning (PBL) model to enhance educational media business ability for undergraduate students in Educational Technology and Communications Program (b) to study students’ educational media business ability (c) to compare the learning achievement before and after using PBL and (d) to study students’ opinions towards PBL. The samples of this research consisted of 37 undergraduate students studying in Educational Technology and Communications at Naresuan University. They were selected by purposive sampling. The instruments used to collect the data were PBL lesson plans to enhance educational media business ability, assessment form of educational media business evaluation project, pretest and posttest, and questionnaires. Data were analyzed using percentage, mean, standard deviation, t-test dependent, and content analysis. The results show that (a) the PBL model to enhance educational media business ability consisted of five elements: 1) principle and objective 2) learner and instructor 3) contents 4) Project-Based Learning activities, and 5) evaluation. (b) the students’ educational media business ability was at a high level through the process Project-Based Learning and projects work have the good to a very good level. (c) the students’ educational media business knowledge posttest scores were significantly higher than the pretest at a level of significance of .05. (d) the students’ opinions towards learning using Project-Based Learning were at the highest level. PBL leads to increased students’ ability to achieve better learning and project outcomes.