TAF PUBLISHING

This research provides a detailed literary investigation of current literature on social media and social entrepreneurship. A conceptual framework that depicts the role of social media in social entrepreneurship is developed. Furthermore, extensive research on the different technology adoption theories and frameworks was conducted to identify key social media factors for social entrepreneurial adoption. A social media adoption model has been proposed that depicts the adoption steps and integrates the identified factors as the key to the adoption process. The analysis shows that intention to return home induces remittances in terms of amount per year and proportion to income. Having further considered the determinants to return home of workers, income and employment satisfaction seem not to affect their decisions as hypothesized significantly. On the other hand, they are preferably satisfied in legal issues, particularly visa regulations and labor protection, and they became important negative factors of intention to return. This research provides valuable insights into social media's role in social entrepreneurship and the social media adoption process in social enterprises. Social entrepreneurs can use the findings of this research to facilitate the social media adoption process in their entrepreneurial ventures and can be used by academics for further research.