TAF PUBLISHING

In this media/heritage resource articulation, this article assesses the effect of the media on the mobilization of local heritage resources. More precisely, we aim to identify mobilized resources in the forms of media compared to those not yet mediatized. The juxtaposition between media and territorial resources underlines the continuity of the intangible value of the territory in the pages of the newspaper, the television programs, the headings of the photographed sites, the video. They are also discussed based on major changes in information models such as so- cial networks, portals, websites, etc. To answer the question regarding media and the promotion of the forgotten territorial heritage in the province of Guelmim, this study first established a census of the heritage resources mobilized in media and others ignored or marginalized. Both qualitative and quantitative methods were used to obtain data. On a sample of 20 municipalities over the 2014-2016 period in the province of Guelmim, our results indicate a significant number of rich but ignored heritage resources. Also, this study highlights the value of the diversity of the province's heritage and the opportunities that this wealth generates for the development of socio-economic activity such as tourism. This study has provided valuable insights for the policy makers and relevant officials.