TAF PUBLISHING

The current study aims to explore how virtual education, as an alternative to a traditional model, will impact knowledge retention, student engagement, and fundamentally on academic achievement in the long run. COVID-19 has dramatically changed the plans, and education is not an exception. Education and educators were the first to meet these challenges and adapt to new realities in a very short period. Considering hologram technology as a new method in delivering lectures and breaking stereotypes of traditional education will enhance learning and interactive experience. It is expected to explore business faculty students to reveal how they respond to unexpected challenges of digital education in ‘lockdown’ by letting them engage in a fun and learning environment to generate an active load of interest and adventure. Researchers developed 12 experimental questions to investigate the nature of student possible engagement in the hologram learning environment. Data collection was conducted throughout using an online survey tool and analyzed using SPSS. The results are mainly expected in improved student participation, interaction, and ultimately performance in a lockdown environment. The results reveal that the students who are enrolled in the online courses are more engaged to use the Internet technologies and boost up their learning and communication process with the faculties and students. The implications of this research and its novelty are presented in conceptualizing the hologram technology through quantitative examination of the impact of hologram experience contributed primarily by the millennial generation.