TAF PUBLISHING

The present study was aimed to explore the awareness regarding preventive measures of Hepatitis B & C among ever-married women in rural & urban areas of Pakistan. This study analyzed the role of socio-demographic characteristics in awareness concerning preventive measures of Hepatitis B & C. The researchers used the health belief model as a theoretical framework. The current study utilized secondary quantitative data of the Pakistan Demographic and Health Survey (PDHS) collected by the National Institute of Population Studies (NIPS) in 2012-13. The current study's sample size was 5661 through random systematic sampling to represent the ever-married women population. The current study revealed that females with secondary and high-level education have more knowledge regarding Hepatitis B and C preventive measures. Moreover, it was found that females living in urban areas are more aware of preventive measures. Further, it has also been found that exposure to mass media, especially watching TV daily, is a significant factor in creating awareness regarding preventive measures among married Pak- istani women.