TAF PUBLISHING

In the dynamic landscape of mobile applications, optimizing User Experience (UX) is crucial for app success. This study investigates the user experience of mobile applications through rigorous testing methodologies, focusing on aspects such as design, functionality, navigation, performance, and overall usability. Utilizing the Net Promoter Score (NPS) as a quantitative metric, the study aims to evaluate user satisfaction and loyalty. The process consists of five phases, i.e., defining the object, determining participants, collecting data, using the NPS formula, and NPS analysis. The analysis of data was conducted on a sample of 50 participants. Findings reveal a favorable NPS score of 52, indicating positive user sentiment and a higher proportion of promoters than detractors. The statement suggests that conducting UX testing for mobile applications yields advantageous outcomes. However, The interpretation of the score is contingent upon the specific industry and contextual factors. It is imperative to recognize that the application of NPS should not be utilized in isolation but rather in conjunction with other usability measures to attain a more comprehensive understanding of user experience. The inclusion of qualitative feedback in conjunction with NPS has the potential to aid in the identification of specific areas that may benefit from improvement. Future research can include advanced analytics integration and exploration of emerging technologies. Overall, this study underscores the importance of NPS analysis in driving strategic decision-making and enhancing user satisfaction in the competitive realm of mobile application development.